Post by account_disabled on Feb 24, 2024 23:31:29 GMT -6
Many experts use their own names for the stages of standard sales funnels, so you can find various modifications of the classic scheme. But the essence of each level remains the same. 1. Awareness or informing Before the user starts searching and studying information about different brands and stores, he will face a problem. Specialists often call the client's request a pain. Example: every house has a washing machine. After the expiration date or due to breakdowns, it fails. A person needs to buy new equipment, but at the same time he does not know the technical characteristics, manufacturers or additional options that he will need. He will turn to the Internet in search of all the necessary information. To find what is needed, the user uses a search query. And here it is important to include logic.
It is unlikely that a person who does not understand the structure and parameters of washing machines will look for them by spin speed, drum loading volume or bearing type. Most likely, his request will sound like, - the top of the best or high-quality washing machines, or the most reliable modern washing Business Owner Phone Numbers List machines. Knowing this information, you can compose the content and landing page in such a way that the site is included in the top ten searches in Yandex or Google. Basic principles of efficiency: Use of marketing sales funnel; Increasing the ranking in search engines by investing in SEO; Make information about the site as accessible as possible. At this stage, it makes no sense to create content that sells - the client is not yet ready to make a purchase, he is just gathering information. Therefore, it is important to provide the user with a large amount of information about the implemented products, to show what problems they can solve.
Useful! Take into account the expertise of the opinion, the level of professionalism, the reputation of the company. It is better to confirm each point with official documents, certificates and licenses. 2. Interest By this stage, a group of people who are close to the company's views and the offered services is selected from the target audience. Most users follow new products, subscribe to the newsletter or regularly visit the store's official website. However, they are not yet ready to make a purchase, so they value communication and informative content. The interaction with the buyer at this level of the sales funnel is closer. Many people ask for advice, leave questions under posts and stories. Useful! Monitoring and not neglecting the reactions or feedback of the audience, as an open company for the user, will cause more trust. In addition, there is an effect of gratitude, that is, in response to the help provided, the client is inclined to repay the same and make a purchase.
It is unlikely that a person who does not understand the structure and parameters of washing machines will look for them by spin speed, drum loading volume or bearing type. Most likely, his request will sound like, - the top of the best or high-quality washing machines, or the most reliable modern washing Business Owner Phone Numbers List machines. Knowing this information, you can compose the content and landing page in such a way that the site is included in the top ten searches in Yandex or Google. Basic principles of efficiency: Use of marketing sales funnel; Increasing the ranking in search engines by investing in SEO; Make information about the site as accessible as possible. At this stage, it makes no sense to create content that sells - the client is not yet ready to make a purchase, he is just gathering information. Therefore, it is important to provide the user with a large amount of information about the implemented products, to show what problems they can solve.
Useful! Take into account the expertise of the opinion, the level of professionalism, the reputation of the company. It is better to confirm each point with official documents, certificates and licenses. 2. Interest By this stage, a group of people who are close to the company's views and the offered services is selected from the target audience. Most users follow new products, subscribe to the newsletter or regularly visit the store's official website. However, they are not yet ready to make a purchase, so they value communication and informative content. The interaction with the buyer at this level of the sales funnel is closer. Many people ask for advice, leave questions under posts and stories. Useful! Monitoring and not neglecting the reactions or feedback of the audience, as an open company for the user, will cause more trust. In addition, there is an effect of gratitude, that is, in response to the help provided, the client is inclined to repay the same and make a purchase.