Post by account_disabled on Dec 8, 2023 23:22:02 GMT -6
With this article I want to dispel another of the many SEO myths: that of "SEO oriented" texts, "SEO articles", "writing optimized articles", SEO-oriented writing , and so on. Puns, in the end, that hide the truth about writing online content . Many offer an SEO copywriting service , a high-sounding name which however deceives the reader, because it focuses attention on the machine - the search engine - and not on the person - the user. Talking about SEO writing , as many do, makes no sense, because writing is art, SEO is technique applied to art.
For years I have been repeating that search engines are just tools for finding information and that texts must be written for users. The mistake that is always made is to separate the text and the HTML code of the page: as if two different professionals should be responsible for both, when in reality only one is needed: the real web copywriter. I'm not Phone Number Data talking about writing code and therefore developing sites, but about knowing some HTML elements that are part of online communication. It is on this concept that we must focus to understand that, in fact, talking about SEO copywriting - and therefore SEO copywriters - has no meaning.
Online communication: an introduction How does communication happen on the web? How does a web page communicate with users? In two ways. Direct communication : it happens on the page itself, thanks to the contents we have inserted. Indirect communication : occurs in search engine results, thanks to other information we have entered. We are actually not writing for search engines, but for users, because this information is read by users. Search engines use both – the “direct” and the “indirect” ones – to serve them to users. They read them, of course, but they use them for users.
For years I have been repeating that search engines are just tools for finding information and that texts must be written for users. The mistake that is always made is to separate the text and the HTML code of the page: as if two different professionals should be responsible for both, when in reality only one is needed: the real web copywriter. I'm not Phone Number Data talking about writing code and therefore developing sites, but about knowing some HTML elements that are part of online communication. It is on this concept that we must focus to understand that, in fact, talking about SEO copywriting - and therefore SEO copywriters - has no meaning.
Online communication: an introduction How does communication happen on the web? How does a web page communicate with users? In two ways. Direct communication : it happens on the page itself, thanks to the contents we have inserted. Indirect communication : occurs in search engine results, thanks to other information we have entered. We are actually not writing for search engines, but for users, because this information is read by users. Search engines use both – the “direct” and the “indirect” ones – to serve them to users. They read them, of course, but they use them for users.