Post by account_disabled on Dec 23, 2023 4:49:01 GMT -6
82% of traffic excluding ads is linked to the brand. Consumer energy group: 92% of traffic linked to the brand. Challenger energy group: 85% “branded” traffic. Online banking: 87% branded traffic Car manufacturer: the first non-branded query represents 0.16% of the site's traffic excluding ads. IT services company: 27% of traffic linked to its brand and 54% to a brand of which the company is an integrator. Large consumer bank: 93% branded traffic. Whether we are in BtoB, in BtoC, with national or international brands, we frequently find this type of situation. Concretely, this means that the sites are made for customers, for those who already know the brand and that they are not really used to help a company make itself known or gain new customers.
Or, these actions are carried out differently and in particular through advertising Email Data campaigns whose cost continues to increase. What we don't know is whether this is intentional, whether the sites don't really attract prospects or whether it's the effect of web marketing campaigns that fail to achieve their objectives. The case of new products This reality also applies to companies (from start-ups to large accounts) who want to use the web to launch new products. Very often, they will communicate about the solution they provide. I think this is a huge mistake. If I communicate about a new response that I provide to a problem and I only communicate about the solution that I provide, I will not be seen by anyone, unless.
I invest a fairly substantial comms budget. On the other hand, by communicating not about the solution or the need and by explaining that my product or service provides a new answer, I will reach many more people. The data solution If the subject of data interests you and you want to know where we are today, MAPP publishes a very comprehensive white paper which allows you to take stock of the subject: Survey on the new wave of marketing technologies or when marketing and advertising will be driven by data. Big Data, data, is a response to these different problems. Data makes it possible to identify the needs of Internet users (well beyond Google Keyword Planner, Google Trends, Semrush, Google Webmaster Tools (now Google Search Console), Google Analytics, etc.).
Or, these actions are carried out differently and in particular through advertising Email Data campaigns whose cost continues to increase. What we don't know is whether this is intentional, whether the sites don't really attract prospects or whether it's the effect of web marketing campaigns that fail to achieve their objectives. The case of new products This reality also applies to companies (from start-ups to large accounts) who want to use the web to launch new products. Very often, they will communicate about the solution they provide. I think this is a huge mistake. If I communicate about a new response that I provide to a problem and I only communicate about the solution that I provide, I will not be seen by anyone, unless.
I invest a fairly substantial comms budget. On the other hand, by communicating not about the solution or the need and by explaining that my product or service provides a new answer, I will reach many more people. The data solution If the subject of data interests you and you want to know where we are today, MAPP publishes a very comprehensive white paper which allows you to take stock of the subject: Survey on the new wave of marketing technologies or when marketing and advertising will be driven by data. Big Data, data, is a response to these different problems. Data makes it possible to identify the needs of Internet users (well beyond Google Keyword Planner, Google Trends, Semrush, Google Webmaster Tools (now Google Search Console), Google Analytics, etc.).