Post by account_disabled on Dec 29, 2023 23:43:06 GMT -6
Ipsos , one of the leading global Market Research companies, has announced the acquisition of the company Fistnet, owner of Dotmetrics , a leading platform in the processing and reporting of digital audience data. Investment in online advertising continues to increase, which makes it increasingly relevant and necessary for agencies, media and advertisers to obtain data from digital audiences in a more reliable and agile way. For Ipsos, audience measurement is a strategic area that is in constant development and expansion. The purchase of Fistnet responds to Ipsos' desire to continue positioning itself as the best partner for audience measurement , combining expertise and talent with cutting-edge technology. Founded in 2012, Fistnet is made up of big data experts specializing in audience measurement and software engineers .
With the Dotmetrics technology platform, the company has been at the forefront of digital audience measurement, tracking and reporting Internet traffic on participating websites and Phone Number List applications, with device identification accuracy superior to alternative methods. Dealing with increasingly complex device identification Fistnet has been able to stay ahead of its competitors in a changing environment . Fistnet has also developed a powerful online data exploitation, reporting and dashboard tool. Directly connected to multiple data sources, it allows clients to quickly and flexibly analyze information. This acquisition seals a long and fruitful collaboration between Ipsos and Fistnet in the Adriatic region , where Dotmetrics has enjoyed great success. Furthermore, in 2019, Ipsos was named by the United Kingdom Online Audience Measurement Body (UKOM) as the official measurer from 2021, which has expedited the acquisition.
Dotmetrics to be able to replicate the United Kingdom model to other countries around the world. Didier Truchot, President and CEO of Ipsos , commented: “At Ipsos we are proud to be able to work with the great professional team at Fistnet, who have great talent and experience in online audience measurement. Together, we will accelerate the development of our advanced measurement solutions on web and mobile devices .” Tomislav Fistric, CEO of Fistnet , said: “We are happy to be part of the Ipsos family, which we already know and love. With Ipsos, we will create incremental value for clients by combining the experience and footprint of Ipsos with the expertise of Dotmetrics » According to Toni Seijo, Director of the Audience Measurement area at Ipsos Spain, it is “excellent and timely news to further strengthen the solvency of Ipsos as candidates to be the next digital audience meter in Spain.”
With the Dotmetrics technology platform, the company has been at the forefront of digital audience measurement, tracking and reporting Internet traffic on participating websites and Phone Number List applications, with device identification accuracy superior to alternative methods. Dealing with increasingly complex device identification Fistnet has been able to stay ahead of its competitors in a changing environment . Fistnet has also developed a powerful online data exploitation, reporting and dashboard tool. Directly connected to multiple data sources, it allows clients to quickly and flexibly analyze information. This acquisition seals a long and fruitful collaboration between Ipsos and Fistnet in the Adriatic region , where Dotmetrics has enjoyed great success. Furthermore, in 2019, Ipsos was named by the United Kingdom Online Audience Measurement Body (UKOM) as the official measurer from 2021, which has expedited the acquisition.
Dotmetrics to be able to replicate the United Kingdom model to other countries around the world. Didier Truchot, President and CEO of Ipsos , commented: “At Ipsos we are proud to be able to work with the great professional team at Fistnet, who have great talent and experience in online audience measurement. Together, we will accelerate the development of our advanced measurement solutions on web and mobile devices .” Tomislav Fistric, CEO of Fistnet , said: “We are happy to be part of the Ipsos family, which we already know and love. With Ipsos, we will create incremental value for clients by combining the experience and footprint of Ipsos with the expertise of Dotmetrics » According to Toni Seijo, Director of the Audience Measurement area at Ipsos Spain, it is “excellent and timely news to further strengthen the solvency of Ipsos as candidates to be the next digital audience meter in Spain.”